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1

What is your email?


2

What is your zip? (Please enter valid 5-digit zip)


3

Which of the following best describes your affiliation with Florida State University?

4

What is your age?

5

To which gender do you most identify? (Please select all that apply)

6

What is your annual household income?

7

What best describes your shopping habits at the FSU Bookstore/Seminole Sportshop/Bill's Bookstore?

8

What are some reasons that you prefer to shop at the FSU Bookstore/Seminole Sportshop/Bill's Bookstore? (Please select all that apply)

9

When do you typically shop for licensed goods at the FSU Bookstore/Seminole Sportshop/Bill's Bookstore? (Please select all that apply)

10

Which of the following items are you most interested in purchasing? (Please select all that apply)

11

Please rank (drag) from left to right the on-campus FSU retailers from favorite to least favorite.

  1. FSU Bookstore (Student Union)

  2. Seminole SportShop (Doak Campbell Stadium)

  3. Bill's Bookstore (Copeland Street)

12

Thinking about your favorite location selected above, what do you enjoy most about shopping there?

13

Please rank (drag) from left to right the following Florida State logos from favorite to least favorite.

  1. FSU Seminole Head Logo

  2. FSU Logo

  3. FSU Spearhead Logo

  4. FSU Spear Logo

  5. FS Interlocking Logo

  6. FSU Unconquered Logo

  7. FSU Seal Logo

14

What specific types of Florida State University products would you like to see more in stores? (Please select all that apply)

15

What colors do you prefer when wearing FSU apparel? (Please select all that apply)

16

What would incentivize you to spend more on Florida State University licensed products? (Please select all that apply)

17

How would you like to receive communication from the Florida State University Bookstore, Seminole Sportshop, and Bill's Bookstore? (Please select all that apply)

18

What social media platforms do you use more than 3 times in a week? (Please select all that apply)

19

Which of the following factors influence your decision to purchase FSU merchandise from the FSU Bookstore/Seminole Sportshop/Bill's Bookstore? (Please select all that apply)

20

When thinking about your in-store shopping experience, please rank (drag) from left to right the following factors in order of importance from favorite to least favorite.

  1. Promotions/Sales

  2. Ease of Returns

  3. Product Variety

  4. Customer Service

  5. Store Atmosphere

Your Survey matters

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