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1

What is your email?


2

What is your zip? (Please enter valid 5-digit zip)


3

Which of the following best describes your affiliation with University of Cincinnati?

4

What is your age?

5

To which gender do you most identify?

6

What is your annual household income?

7

Please pick your top 3 favorite retailers from where you purchase University of Cincinnati licensed products.

Top
Favorite Retailer
Second
Favorite Retailer
Third
Favorite Retailer
8

Top Favorite Retailer Section

What are some reasons that you prefer to shop at this retailer? (Please select all that apply)

What percentage best describes your shopping habits at this retailer?

When do you typically purchase licensed goods? (Please select all that apply)

Which of the following items are you most interested in purchasing? (Please select all that apply)

9

Second Favorite Retailer Section

What are some reasons that you prefer to shop at this retailer? (Please select all that apply)

What percentage best describes your shopping habits at this retailer?

When do you typically purchase licensed goods? (Please select all that apply)

Which of the following items are you most interested in purchasing? (Please select all that apply)

10

Third Favorite Retailer Section

What are some reasons that you prefer to shop at this retailer? (Please select all that apply)

What percentage best describes your shopping habits at this retailer?

When do you typically purchase licensed goods? (Please select all that apply)

Which of the following items are you most interested in purchasing? (Please select all that apply)

11

Please rank these retailers based on where you most frequently shop for University of Cincinnati licensed products. (Please select all that apply)

List
Most Likely
Less Likely
Maybe
Not Likely
Never
Amazon
Campus Colors
Costco Wholesale
Cracker Barrel
Dick's Sporting Goods
DuBois Book Store
Dunham's Sports
Fanatics
Homage
Koch Sporting Goods
Kohl's
LIDS
Meijer
Paradies
Rally House
Sam's Club
Target
TJ Maxx/Marshalls
University of Cincinnati Bookstores
Walmart
12

Who do you shop for when purchasing University of Cincinnati products? (Please select all that apply)

13

What type of University of Cincinnati logos do you prefer to purchase on product? (Please select the best option)

14

What University of Cincinnati products do you wish you could find more of at retail stores? (Please select all that apply)

15

What would incentivize you to spend more on University of Cincinnati licensed product? (Please select all that apply)

16

What social media platforms do you use more than 3 times in a week? (Please select all that apply)

17

What social/digital platforms do you use to engage with University of Cincinnati? (Please select all that apply)

18

How do you learn about new University of Cincinnati licensed products? (Please select all that apply)

19

What local retailers do you wish would carry University of Cincinnati merchandise/fan gear that currently don't?

20

For the retailers where you have purchased University of Cincinnati product, what influenced your decision? (Please Select All That Apply)

21

What are your favorite apparel brands offered at retail? (Please Select All That Apply)

22

Which local retailers do you feel carry trendier product?

23

When thinking about your favorite licensed University of Cincinnati item, what makes it your favorite? (Please Select All That Apply)

24

What are your favorite apparel brands for UC licensed product? (Please select all that apply)

25

What is your biggest frustration when shopping for University of Cincinnati gear? (Please select all that apply)

26

What products do you wish you could find more of with University of Cincinnati's brand?

27

Please rank (drag) from left to right the following options from most important to least important when shopping for University of Cincinnati branded apparel

  1. Price

  2. Selection of brands and styles

  3. Selection of specific university or team apparel

  4. Fast and reliable shipping

  5. Easy return policy

28

What do you look for when selecting University of Cincinnati branded merchandise for yourself? (Please select all that apply)

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